A Comprehensive Rebrand

CoreSite partnered with us to execute a comprehensive brand overhaul, including a modernized website and a full suite of marketing materials. This rebrand aimed to enhance their visual identity, showcasing their commitment to innovation and strengthening their position in the data center industry.

Celestial Innovations Co
Branding

Website and Marketing Materials: A Comprehensive Rebrand

Following the brand update in December 2021, CoreSite’s rebranding efforts extended beyond the website to encompass a wide range of marketing materials. The website redesign was the cornerstone of this initiative, providing a modern, cohesive platform that showcased the new visual identity.

The new CoreSite website homepage
The new website homepage, revamped to feature the updated color scheme, typography, and design elements, enhancing user experience and brand consistency.

With the website as a foundation, we expanded the new visual identity across various marketing materials:

A booth design for the data center company CoreSite
Overhauled to make a strong visual impact at industry events and attract potential clients.

These updates ensured a cohesive brand experience across all touchpoints, reinforcing CoreSite’s position as a modern and credible leader in the data center market. The integration of the new visual identity contributed to increased engagement, a stronger market presence, and played a crucial role in CoreSite’s acquisition by American Tower. The comprehensive rebrand has set the stage for CoreSite to achieve its 2024 goal of "empowering a more connected future."

A custom built interactive map to show cloud onramps and service capabilities for the data center company
Experience CoreSite’s cutting-edge facilities firsthand with our interactive data center tour, showcasing advanced security, energy-efficient infrastructure, and real-time operational insights.

More images available on request as this is an ongoing project.

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UX Design
I turn complex problems into intuitive digital experiences. Think smooth sailing for users, no life jackets required.
Art Direction
I bring creative visions to life with a knack for picking the right visual ingredients to make everything look just right. Picture-perfect, every time.
Branding
I create brands that are unforgettable, like that catchy tune you can’t get out of your head, but in a good way.
Strategy
I’m the mastermind behind the plan, ensuring every creative move aligns with business goals. It’s like playing chess, but with pixels and ideas.