Empathy Through Play

I developed the visual identity for this innovative company that guides video game developers on creating sustainable and impactful games. My responsibilities included crafting the logo, color scheme, typography, mascot character, and a PowerPoint deck to effectively communicate the depth and importance of their research.

EcoEpic Games
Development

Project Overview

As the Art Director for EcoEpic Games, I developed the visual identity for this innovative company that guides video game developers on creating sustainable and impactful games. My responsibilities included crafting the logo, color scheme, typography, mascot character, and a PowerPoint deck to effectively communicate the depth and importance of their research.

The Challenge

Creating a compelling visual identity for EcoEpic Games required transforming complex sustainability issues into engaging and approachable designs. The challenge was to balance the gravity of these issues with a lighter, more accessible tone, ensuring the visuals were both clear and reflective of the extensive research involved.

A globe mascot in different orientations with one holding a sign that reads "THIS IS NOT WHAT I MEANT BY HOT GIRL SUMMER"

My Solution

  1. Logo Design: Crafted a distinctive logo that captures the brand's mission of promoting sustainability in game design while being memorable and visually striking.
  2. Color Palette & Typography: Developed a color scheme and typography that convey the seriousness of the research but with a touch of lightness to make the brand approachable and engaging.
  3. Mascot Character: Designed EcoGlobe, a playful and humorous character that adds personality and relatability to the brand, helping to make serious topics more engaging.
  4. Helper Character: Designed a minimal, charming helper character used to offer small tidbits of facts, adding an interactive and informative element to the user experience.
  5. PowerPoint Deck: Created a comprehensive PowerPoint deck to visually present the research findings and insights, making complex information more accessible and impactful.
  6. Icons: The custom eco-oriented icons visually encapsulate EcoEpic Games' mission by blending sustainability with innovative game design and global impact.
Two simple illustrations of figures pointing
Sustainability oriented icons for the new brand, EcoGlobe

The Impact

My designs played a crucial role in establishing EcoEpic Games as a key player in guiding video game developers towards more sustainable practices. By combining engaging visuals with a clear communication of research depth, we were able to convey the importance of sustainability in game design effectively.

Gallery
No items found.

Get in Touch

UX Design
I turn complex problems into intuitive digital experiences. Think smooth sailing for users, no life jackets required.
Art Direction
I bring creative visions to life with a knack for picking the right visual ingredients to make everything look just right. Picture-perfect, every time.
Branding
I create brands that are unforgettable, like that catchy tune you can’t get out of your head, but in a good way.
Strategy
I’m the mastermind behind the plan, ensuring every creative move aligns with business goals. It’s like playing chess, but with pixels and ideas.