Empowering a More Connected Future

After CoreSite was acquired by American Tower, the company faced the challenge of conveying its new vision to both employees and customers. The need to communicate the importance of this transition through branding was crucial. This video, created independently by me, serves as a visual storytelling piece that emphasizes the role of data centers in the broader context of technological progress and digital transformation. Through hundreds of carefully selected shots, the video ties historical milestones in technology to the pivotal role that data centers play in shaping our connected future. The core objective was to highlight the significance of American Tower’s acquisition and the new direction CoreSite was taking, demonstrating how this shift is critical for the future of connectivity and how the brand’s new vision would be carried forward. I wrote the script, sourced materials, and created the entire video, ensuring that the final product would resonate with both internal teams and external customers.