Industry Edge

I led the design execution for a large-scale thought leadership campaign, positioning CoreSite as an industry authority across multiple verticals. To strengthen content marketing efforts and support field events, we identified seven key industries and developed a comprehensive suite of assets for each. This included whitepapers, infographics, videos, digital ads, and interactive landing pages designed to educate, engage, and generate leads. These assets have established CoreSite’s presence in new verticals and continue to drive inbound interest.

CoreSite, An American Tower Company
Design
  • Role: Lead Designer (sole designer on the project)
  • Collaboration: Worked with internal stakeholders and subject matter experts to shape messaging and content strategy
  • Challenges:
    • Creating cohesive yet distinct visuals for each industry
    • Ensuring content was digestible, engaging, and lead-generating
    • Designing interactive landing pages that effectively showcased thought leadership and encouraged conversions
  • Outcome: A robust, multi-industry content campaign that continues to attract leads and support sales efforts, solidifying CoreSite’s expertise in diverse markets.

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    UX Design
    I turn complex problems into intuitive digital experiences. Think smooth sailing for users, no life jackets required.
    Art Direction
    I bring creative visions to life with a knack for picking the right visual ingredients to make everything look just right. Picture-perfect, every time.
    Branding
    I create brands that are unforgettable, like that catchy tune you can’t get out of your head, but in a good way.
    Strategy
    I’m the mastermind behind the plan, ensuring every creative move aligns with business goals. It’s like playing chess, but with pixels and ideas.