Luau Under the Stars
To establish a stronger presence at PTC in Hawaii, CoreSite needed an event that would stand out and attract high-value attendees. I developed the Luau Under the Stars brand, creating a memorable, exclusive after-hours experience that blended Hawaiian hospitality with CoreSite’s industry influence. The branding and promotional materials elevated CoreSite’s visibility at PTC, turning the event into one of the most anticipated and sought-after gatherings of the conference—so much so that attendees now try to sneak in!
Project Details:
- Role: Lead Designer (sole designer on the project)
- Event Scope: A high-end evening luau designed to engage conference attendees in an inviting, memorable setting
- Design Elements:
- Brand Identity: Created the event name, visual identity, and promotional materials
- Pre-Event Promotions: Designed invitations, email branding, landing page, and social media assets to drive attendance
- On-Site Experience: Developed custom lawn signs, menus with themed drink names, branded cups, and event décor to ensure a fully immersive experience
- Challenges:
- Building an event identity that differentiated CoreSite in a crowded conference space
- Designing materials that felt premium and exclusive while staying true to the luau theme
- Driving attendance and ensuring event longevity beyond a one-time activation
- Outcome:
- One of CoreSite’s largest and most successful annual events, running for four consecutive years with consistent branding
- Increased CoreSite’s visibility at PTC, fostering stronger industry relationships
- The event’s reputation has grown to the point where attendees attempt to sneak in—a testament to its success and exclusivity
